What is AMA?
The American Marketing Association is the world's largest and most comprehensive professional marketing society with 375+ collegiate chapters, including AMA UCF.
Our AMA chapter is located within the University of Central Florida, the nation’s largest university, and is led by UCF’s top business and marketing students. We are dedicated to driving marketing innovation, enhancing education, and promoting the integration of marketing across all fields.
AMA National is the leading professional organization for marketers, established in 1937 to provide resources, education, and networking opportunities. As the parent organization of AMA UCF, it supports our student chapter with access to industry events, training, and a vast network of marketing professionals. Through this affiliation, AMA UCF members gain valuable insights and connections that help advance their careers in marketing. Learn more about AMA national here!
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Our Mission
Our mission is to empower all students attending UCF by providing them with the essential skills, knowledge, and network needed to thrive in a highly competitive business landscape.
Our Vision
Our organization is dedicated to becoming the most relevant force and influential voice shaping the personal and professional development of students at the University of Central Florida.
Network with fellow students + industry marketing professionals.
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Join the executive board + committees for leadership experience and professional development.
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Make life-long friends and connections with AMA UCF students, alumni, and members of the community!
Professional Development Workshops
Students of any major gain a competitive edge with workshops on resume building, online presence creation, elevator pitch mastery, personal branding, and interview strategies.
Networking Opportunities
We connect our members with leading companies, employers, UCF faculty, and more through our exclusive network-building events.
Industry Knowledge
Students interested in the Business/Marketing industry are introduced to topics such as:
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Marketing Strategy
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Sales
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Digital Marketing
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Market Research & Analysis
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Communication
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Project Management
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Advertising & PR
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Entrepreneurship
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& Much More!
Benefits
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Exclusive Internship Opportunities
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Invitations to Corporate Site Tours
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Attend Regional and National Conferences
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Compete in Competitions
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Access our Mentorship Program
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Apply for the Executive Board
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Access Exclusive AMA Scholarships
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Attend Annual Banquet
AMA UCF has helped me in making many great connections, has introduced me to amazing networking opportunities, and has also helped me get out of my comfort zone.
- Nikki Rodriguez
VP of Marketing Committee
